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400 years of Tradition


Jagannathota Prabha being carried through upper Kousika river on Monday during Prabhala Teertham in Konaseema.
‘Prabhalu’ processions add to the beauty of Konaseema during Sankranti festival. This is in addition to cockfights and special decorations to temples.

‘Prabhalu’-specially decorated arches with replicas of Lord Siva with bamboo sticks and new clothes will be taken out in huge procession from about 150 villages in Konaseema area.

This is said to be 400-year-old tradition in this area and most of the Agraharams celebrate this festival in a grand way with participation of thousands of people from every nook and corner of the Konaseema.

Even Non-Resident Indians come here on Kanuma festival day to witness their ancestor’s tradition along with some foreigners.

‘Gopuram-shaped bamboo structures (Prabhalu) of various sizes– ranging from six to 16 feet height– with flagmast atop and decorated with flowers and colour papers are mounted on bullock carts and displayed at the Teertham (village festival) reflecting the culture of the Konaseema Region.


Makeshift stalls selling toys, balloons, fancy items and foodstuff did brisk business.People of each village participated in the teertham taking their ‘Prabhalu’ mounted bullock carts in a procession keeping the portraits of village deities aboard.The villagers consider it as prestigious and strive for making the ‘Prabhalu’ more attractive by illuminating them using generators. Generally, the celebrations are organised on ‘Kanuma’, the next day of Sankranti Festival. When Jagannathota ‘Prabhalu’ arrives in a procession through midst of upper Kousika river canal, people in thousands will witness the scene from either side of the canal.

Irusumanda- Ananda Rameswara, Vakkalanka-Kasi Visweswara, Nedunuru-Chennamalleswara, Mukkamala-Raghaveswara, Jagannapeta (Mosalapalli)-Bhogeswara, Pulletikurru-Abhinava Vyaghreswara, Vyaghreswaram-Vyaghreswara and Gangalakurru Veereswara Swami Prbahalu will arrive at a place where 7 acres of coconut grooves are grown and there will be cultural festival.

The main attraction is the height of the ‘Prabhalu’. One should not miss to witness the way the procession is taken out.

Crackers from Vetlapalem will be burst throughout the procession.

‘Ekadasa Rudra Prabhalu’ of Mosalapalli of Jaganna Thota, with a history of 400 years, are the most popular.

A plaque in Bhogeswara temple in Mosalapalli has a mention about this.

Non-resident Indians, mostly from U.S., Germany, Canada, South Africa, Newzealand and other countries come to witness Prabhalu during Sankranti.